SAP - FEATURED ARTICLES
November 13, 2012
SAP Kicks Off SAP 360 Customer Powered by HANA
By Tracey E. Schelmetic, TMCnet Contributor
At its SAPPHIRE user conference taking place in Madrid, Spain this week, the company announced its new SAP 360 Customer solution. Powered by the company’s SAP HANA platform, the solution is expected to harness the power of in-memory computing, cloud, enterprise mobility, and collaboration to allow organizations to change the way they engage with customers beyond traditional customer relationship management (CRM).
“This is a game-changing solution that will help companies market better, sell better, service better, and truly create remarkable experiences for their customers," Bill McDermott, co-CEO at SAP, said in his keynote speech. "With SAP 360 Customer powered by SAP HANA, companies gain true 360-degree customer insight that is real time, actionable, and available anywhere."
SAP co-CEO Bill McDermott delivered his keynote via satellite link because he was unable to travel due to a family emergency.
“I am so proud to be able to launch with you, as of this morning here in Madrid, SAP 360 Customer,” said McDermott, who added that with the new product, users can now manage the total lifecycle of the customer experience.
“It’s fully integrated with the cloud, it’s totally mobile, it’s the complete package,” said McDermott.
With applications like CRM and analytics like data marts, warehouses and analytic apps running on a single database, SAP says Hana will consolidate the database layer. That's the vision, but with just one major core app now supported (with CRM now moving into beta on Hana), customers will still need a separate database(s) for all their other transactional applications, Information Week is reporting today.
Want to learn more about the latest in communications and technology? Then be sure to attend ITEXPO Miami 2013, Jan 29- Feb. 1 in Miami, Florida. Stay in touch with everything happening at ITEXPO (News - Alert). Follow us on Twitter.
Edited by Braden Becker
FEATURED WHITE PAPERS
Optimizing Fiori for Mobile Users
Mobile Content and Document Management Best Practices and Decision Checklist: Enterprise-Grade Solutions Give IT Much-Needed Security and Control Over Company Content
Transforming Industrial Machinery & Components Companies with SAP Enterprise Mobility Solutions
Securing Mobile Apps in a BYOD World
Research and Markets: Mobile Application Development Platform Market by Deployment, by End User Type, by Industry Verticals, by Region - Global Forecast to 2019
Research and Markets: Global Social Business Intelligence (BI) Market 2015-2019 - Increasing Volume of Information Generated from Social Networks
Global Social Business Intelligence (BI) Market 2015-2019 with IBM Corp., Oracle Corp., SAP AG & SAS Institute, Inc. Dominating
SAP RSS FEEDS