|[June 13, 2011]
OpenX and cyber communications inc. Launch OpenX Market Japan
LOS ANGELES & TOKYO --(Business Wire)--
cyber communications inc. ("cci"), Japan's leading media representative
company, and OpenX Technologies, Inc. (OpenX), the world's leading
independent provider of digital advertising technology, today announced
the launch of OpenX Market Japan, a new online advertising exchange
model designed to lead the evolution of online exchanges in Japan. The
new exchange, which is now available to online publishers and
advertisers, is the first exchange in Japan to offer Real-Time Bidding
OpenX Market Japan increases the value of display advertising and
maximizes publishers' revenue by helping advertisers much more easily
reach their target audiences across large numbers of websites. By
offering RTB capabilities for the first time in Japan, the exchange
enables publishers to maximize their ad revenue by selling their
inventory to buyers who compete for each impression in a real-time
auction. The auction runs for every single impression in real-time with
a minimum "floor price" set by the publishers.
The exchange is a powerful combination of cci's market expertise, supply
and demand relationships in the Japanese market, as well as OpenX's
global technology platform and innovative marketplace design. OpenX
Market Japan is part of OpenX's new global approach to online
advertising marketplaces that allows major online media companies in key
regions, such as cci in Japan, to participate directly in building
exchange value chains.
The Market features a number of key and unique benefits:
Benefits for publishers
Revenue maximization: In addition to their own direct
(guaranteed) ad sales, publishers can increase revenue by selling
their non-guaranteed inventory in a real-time auction market in which
all classes of buyers compete on an impression by impression basis.
Price Protection: OpenX Market Japan allows publishers to set
the floor or reserve price for each impression, ensuring price
Control: The platform features enable publishers to keep
control over their inventory, the ads actually displayed on their
inventory and the floor price set for their inventory.
Simple user experience: OpenX Market Japan's design allows
publishers to participate with just one click of a button. Sales are
consolidated into one monthly check.
Excellent support: All tools are in the local language, pricing
and billing are in local currencies and all technical and customer
support is prvided by local teams.
Global access: Publishers have access to a larger range of
advertisers at the international, national and local levels.
Benefits for advertisers and agencies
Return on investment: Enables advertisers to increase their
performance by reaching their target audience at scale.
Simplicity: OpenX Market Japan provides advertisers with simple
and powerful ways to buy across a potentially enormous pool of
diverse, primary inventory. Advertisers can immediately access and
participate on 100% of ad inventory, while making just one
consolidated payment even when buying across multiple currencies.
Efficiency: Advertisers can define and buy ad inventory based
on their unique criteria across a combination of large and niche
publishers and a large pool of targeting criteria.
Transparency: Advertisers and agencies maintain complete
control over where their ads are displayed.
Global access: Advertisers and agencies can buy from anywhere
and consolidate their purchases at a regional level.
Real-Time Bidding: RTB on both the client and server side and
immediate access to auctions ensure an instant and fair bidding
The Japanese online advertising market was worth an estimated $7.4
billion in 2009 and is projected to grow to more than $10 billion
by 2014*, a growth rate of more than 42%. It is the second largest
online advertising market in the world.
OpenX powers OpenX Market Japan by providing the regionally specific
toolset required for success in Japan alongside the core technology and
market design of the global OpenX Market, which already reaches more
than 400 million unique users monthly. cci is the first Asian partner in
a global, interconnected alliance of regional partners driving
participation into OpenX Market.
"We're excited to launch OpenX Market Japan and to be the first to bring
RTB functionality to Japan," said Tim Cadogan, chief executive officer,
OpenX. "We're particularly pleased to be working with cci as our partner
in the exchange and look forward to rapid acceleration of the market's
growth as we bring the benefits of our unique revenue serving platform
to this important region."
"We're delighted to work with OpenX to introduce the ad exchange model
into Japan," said Hideyuki Nagasawa, chief executive officer,
cyber communications inc. "Given the powerful combination of OpenX's
best of class global media trading platform, and cci's deep
relationships with the publisher and advertiser markets in Japan, we are
confident that we will achieve rapid adoption of the OpenX Market ad
exchange in Japan, which will be good for the entire digital economy."
For more information and how to participate in OpenX Market Japan please
* Source (News - Alert): Nomura Research Institute, Ltd.
OpenX is the world's leading independent provider of digital advertising
technology that enables businesses to manage and maximize their ad
revenue. OpenX products, including OpenX Enterprise and OpenX Market,
provide a comprehensive revenue serving platform by combining ad serving
with a unique ad exchange.
OpenX Technologies, Inc. is based in Los Angeles and is backed by
leading investors including Accel Partners, Index Ventures, SAP (News - Alert)
Ventures, AOL Ventures, Mitsui & Co. Global Investment, Inc., Presidio
Ventures and O'Reilly AlphaTech Ventures. For more information, please
OpenX is a trademark of OpenX Limited.
About cyber communications inc.
cci, established in 1996 as a subsidiary of Dentsu Inc. [Tokyo Stock
Exchange (Code 4324)] in the early stages of the online advertising
market in Japan, has led the market's growth. cci established the
business model whereby, as a media representative, it makes connections
between thousands of online media and advertising agencies in Japan. cci
describes itself as a total interactive, one-stop marketing service
company that provides various services regarding internet advertising
such as media planning, ad serving technology, ad creative service and
market analysis. For more information, please visit: www.cci.co.jp/en/overview.
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